August 20, 2008   Photo courtesy BBC World Service Trust A post on Lirneasia’s site points an interesting story on the use of a ring tone in India to break down the social taboo of using condoms. Created by the BBC World Service Trust, I can’t say I like the ring tone but perhaps it appeals to an Indian audience.  You can listen to it and download it to your phone from this website (which is entirely Flash based and slow to load).  At a broader level, this example highlights the use of rington

Cellphones in India learning to give new sex advice to their owners
  . A cellphone ringtone that chants “condom, condom!”  has been launched in India to promote safe sex and tackle the growing HIV/AIDS epidemic,  BREITBART reports august 20th. The “condom a cappella” has been designed to break down Indians’ reluctance to discuss condom use and to make wearing a condom more acceptable.    Organisers of the campaign,  funded by the foundation set up by Microsoft mogul Bill Gates and his wife Melinda,  hope the ringtone will become a craze among young Indi